Their dedication to 5 key elements, design, evolution, industry challenge, style and elegance with a consistent high priority to fabulous finishing, make BP a must stock brand at Niche.
BP's collections evidence their optical market intelligence and design heritage from back in the day with Oliver Peoples.
Classic, clean and stealthy with some beautiful blacks and terrific olive torts, the depth of their detail assures their appreciation and longevity.
Creative design with a humane purpose crafted by an optical all knowing French stylist.
At Niche we just cant get enough of the popping colours, boundless elegance and cleverly categorised Day & Night Collections.
Excellent attention to detail incorporating great reverence to traditional making and individual fitting being the core brand standards of Mdme Abrams.
A confident optical wearers first port of call and consideration.
Distinguished by their quality, look and fit these handmade vintage inspired frames from the 50's through to the 80's are as optically seductive as they are subtle.
At Niche the real value for us with Dita is their ability to translate the iconic shapes of the past, fast forward into designs that flatter facially today and tomorrow.
With Dita its high values all the way, sensational sizing and shapes, renowned for their rivet system, it is here and in the materials used that your investment goes.
For men in particular, their Statesman literally stops the show, a piece of work and then some.
Etnia, Spanish through and through, they are all in house from design to production. What's interesting is their rotational appointment of artists to collaborate on their frames.
Etnia provide us with colour, subtle classic jewel colours with unique acetate finishes. True Artisans.
Eyevan was established in 1972, then in 1985 came a collaboration with OP, a fortuitous merger on OP's behalf.
The rebirth of Eyevan as a standalone in 2012 returned a global Great to the Optical marketplace.
Highly covetable, these limited collections are still produced in their original factory in Japan assuring superb quality and production values. Eyevan's designs are classical and elegant, enriched by their enviable heritage.
Face A Face, Parisian providers of modern, stand out sun's and optical's with superb colour credentials. Now the 'darlings' of the silver screen often seen gracing leading 'Lovies' on favourite shows and films.
Layered acetate with clever cut outs, easy wearing, high on style and compliments
Chains Chains Chains
Optical's accessories as jewels.
Marvellous magnifier's to make you swoon.
Do you want to 'hold' your spectacles, do you want to magnify and do a little bit of spot reading to save rummaging about to get your glasses out, do you want to look like you have just jumped off the Eurostar doing so?
Then these sensational colourful adornments are more of a necessity than accessory. Funky as France as only the frenchie's can do.
Stephen and Brenda go way way back, he's a great friend of Niche.
Their mutual admiration and appreciation of the very left and right fields of Optical Design is their bond.
Straight out of Munich, from retro to modern its all showcased here, the designs are so present and so very Alpha Male.
Super pieces for a smaller face fit and highly respected on the brushed metal front.
Grown in California therefore Americana in spirit, with a fantastic Family heritage and an abundant Optical knowledge all connected, beautifully.
Stand out design features abound though the folding sunglass clip in its divine leather case which accompanies many models is a Niche fav.
High style and design nous with practicality, an olympian combination.
Garret works mainly in acetate, does titanium well too.
Leather Eyewear, what can we say, just one of the many reasons that HDV are represented at Niche.
HDV again is a Brand whose belief's we share and admire, the dedication and passion of this man and his brand are palpable.
Updated, uplifting, tuned in, highly evolved designs that are unbeatable in terms of natural wear and versatility, with inter changeable lenses being a favoured feature.
The Hipper is their AllStar, that says it all
An invention and a revelation.
The first 'necklace' for eyewear which combines functionality and style, fantastically.
Created in the noughties by the clever Elizabeth Faraut, whose beginnings in jewellery design manifested into La Loop and then onto an award of patent for its design for its 360d swivel hinges.
MOMA NY has recognised La Loop as an invention.
At Niche we recognise La Loop for its brilliance, beauty, practicality and 'safety'.
Pieces that look great with glasses or without, genius.
With every small detail refined, this Brand sells products that will offer the wearer subtle moments of proud satisfaction.
Again a manifesto that fits the Niche brief to a tee.
LS know all the vitals then how to work them together to produce exceptional tasteful collections that are well worthy of their bespoke wait.
Lunor is a tale of Optical History
It's creator Gernot Linder has roamed the globe for decades amassing every imaginable optical antiquity from frames to visual devices, his period of inspiration pans the 1600's to the 1950's.
Lunor say it best themselves, 'Vintage, Das Original'.
Niche's love for Lunor is everlasting, they are the makers of 'that frame' which just feels perfect for their devotees.
Lunor's combo frame is legendary and optically spectacular.
Sensational polarised lenses, the finest as they themselves say.
Their lenses therefore are the opening gambit for Niche when we intro Maui Jim to clients. Life changing lenses which enhance the truest colours and hues that are dulled by traditional sunglasses, courtesy of Maui Jims exclusive technology that replaces and renews natural colours.
Adored by the sporty and not so sporty, MJ's are a hardy perennial Brand for Niche for many good design reasons, their reduction of UVA and UVB harmful rays by 100% clarifies their mastery and ticks our good for you optically box.
Metal or acetate frames to suit personal preference.
A brand that dances to its own beat.
Genuinely 'Downtown' in terms of heritage and aesthetic fused brilliantly with nearly 100 years of craftsmanship and eyewear expertise.
Moscot create and generate fans, authentically complimenting their sense of family.
The Niche tag for Moscot remains 'Rock and Roll Raw'.
The keyhole bridges, fantastic finishes, chunky reality, cool Flesh and Blonde Tortoise colours are some of the elements that make up the Moscot 'wow' factor, globally.
So not your understated piece, in the best way.
This collection from the Mykita's is about Metals, metals that are box fresh and colourful.
It's about powder finished stainless steel, the colours which they achieve is what sold these for us never mind the patented no screw indestructible hinge fitting which is amazing too.
Acetate weary optical wearer's form an orderly Q.
Or as they call it 'Wood from Mars'.
The texture of these frames has a wood like feel and the manufacturing is nothing short of fascinating.
This is cutting edge design, 3D cad printing, powder filled, all round amazing production techniques and as if thats not enough they are eco on all their processes too.
Mykita's unique gentle colour results are simply stand out, the richness and texture achieved is nothing short of remarkable.
Durable and adorable, lightweight too.
Iconic pieces with an elegant timeless twist, frames that travel and live well.
Creatively, commercially and emotionally we have finally found our Production Partner.
Our Italian producers have been at the pinnacle of artisan global optical manufacturing for over 50 years and together we are crafting iconic optical designs.
The bedrock of our Brand and its product is quality, of equal vitality is the assurance of style, not fashion but style, always our intention and pursuit.
Oliver Peoples are distinctive and distinguished, best renowned for three things, their Hollywood Glamour Sunnies, Americana inspired design and their heritage production values, crafted in Japan.
Niche are big fans of the re released OP Vintage Collection, as well as their iconic placement on the silver screen. OP's are superbly 'as seen' in American Psycho and Bonfire of the Vanities.
Iconic, so wearable and unforgettable.
The highest, oldest school ode and actuality to Italian manufacturing and production values.
In the 1960's this designer and brand entered into legend.
Ratti the original man, the designer personifies Persol, its heritage, desirability and enduring relevance, optically.
These iconic pieces matter and continue to fly off the shelves to this day.
Film Star design, quality and notoriety, check.
The heritage go to Aviator manufacturers for the United States Airforce whose reputation for quality momentously grew into an expansion into the commercial sunglasses market in the 80's.
Randolph Engineering Inc, still founder family owned and operated, maintains their tried and true high manufacturing values.
For Niche, Randolph Engineering fulfil the commercial brief of cult classic high quality sunglasses and with their production home being Massachusetts we were swayed to stock them, BeGee's style..
Understated, ageless and contemporary, German by design, Reiz are noiseless when it comes to style.
Their muted tones, clean lines and commitment to never re releasing a model assures their wearers that everything is quietly, confidently and impeccably moving forward and in vogue.
For our fans of frame minimalism and superb quality, Reiz would be a must see.
A powerful clever collaboration with the renowned Dita.
An International highly acclaimed menswear designer twisting the brief to invigorate the conventions of eyewear design.
High quality with a real industrial tap are the markers here, the inclusion of mesh and cupping throughout the collection results in a very different distinctive look and feel, one that's simultaneously normal yet extraordinary.
As a collaboration project what more is to come is uncertain, therefore instantly rare and collectable.
For the man that has to be 1st.
Brainchild of some left over vinyl which became the chunkiest, most popular, stellar sellers for those who longed for something completely different.
Vinylize pieces are a conversation starter and stopper, an optical statement.
Vinylize are Niche's go to frame to satisfy the most curious client's soul.
A brand and designer that successfully combines modern fashion with an industrial design culture. WP is designed for now yet with great respect for the past.
A great collaborator and friend of Niche, Wolfgang generates a following both in terms of clients and trade manufacturing, he is a tempo and trendsetter, optically.
Innovation, expertise and optimum quality across the functions of design and assembly are a few of the excellent reasons as to why Niche is excited by and delighted to stock WP.
The diffusion line from Face A Face.
A compact display of clever classics in a cure all array of colours, nirvana if colour is your optical thing.
Good design values are a given when French designers meet Italian manufacturing with a concept tipping its hat to British style and humour.
Added wowness being the designers' thoughtful, discreet and clever 'anti-crisis' messages inscribed on to their frames, adding a little life coaching positivity to your eyewear.
Young, fresh and fun fun fun.
Of vital importance for clients is that all Zeal glasses are 100% biodegradable.
Zeal are family to Maui Jim so you get those fabulous polarised lenses.
A must try brand for sporty girls and guys who appreciate a fashion twist.
If you are a skier or water sports enthusiast then a Zeal is just what you need in your kit bag.